How Communications Teams Can Embrace Video Content

With attention spans dwindling and the need to convey more information in less time, we can all agree that videos are a great tool for business communication. A well-placed video, especially for Communication teams, can elevate your projects to the next level.

Who Is a Communication Specialist?

Communications teams assist organizations by handling all of a company’s communication and representing it to the outside world. Public relations, information production, news releases and media requests, social media and/or advertising activities are all part of their general responsibilities.

As part of those responsibilities, most people in this field will also be responsible for establishing relevant content initiatives, supervising writers or composing material themselves, and editing. Communications Specialists typically collaborate closely with the Marketing Director, Sales Team, and writing heads in all areas across the firm.

To be successful, communications professionals must be creative, organized, and self-motivated, with a strong desire to communicate strategic messages to key external stakeholders.


Communications Videos

Reach & engage media, customers & your team

From dynamic Q&As and impactful announcements to polished presentations, on-demand video and powerful virtual events are the best way to authentically engage audiences across time-zones and busy schedules.

Why Comms Specialists Should Use Videos

Comms teams can take advantage of a multitude of mediums to deliver their messages: presentation decks, emails, press releases, and more. So, why should videos be the top tool for this function?

Create better stories that are actually consumed

Video is more convincing than other forms of information because the medium rapidly captures the attention of the audience. Video also pleases both the visual and aural areas of the brain; in many cases, a video is just what an audience requires to “wake up” and pay close attention to what the presenter has to say. In fact, according to HubSpot, 62% of viewers actually “consume thoroughly” video; in contrast blogs and online long-form content, like press releases, are skimmed respectively by 73% and 75% of viewers.

Increase your message’s retention

A primary objective of Communications departments is to share new information about their brand or product. If that news is easily forgotten? Then the work has little ROI. According to Insivia, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. By slotting a video into a press release, media alert, or news story, Comms can instantly improve the impact of their work.

Videos improve your brand reach

In addition to the impact on the immediate message being shared, videos play double duty of improving brands’ overall reach. By increasing the length of time that an audience stays on a page, videos improve SEO; whether the message is on the brand’s website or in a press release, each video post has the ability to improve brand authority.

The higher your page ranks, the more people will see it when searching for a similar subject, resulting in more clicks to your website, greater interaction, and an improvement in brand experience.


Help Your Team Actually Want to Make Video

Making videos should be a team effort. Whether you want more tutorials for customers or a way to eliminate too many meetings, video content can make a difference. These five tips will help your team embrace video content creation.

Types of Video Content for Communications Teams

Video is an engaging, effective tool for Communications teams to reach a wider audience and create a more powerful impact. Ready to create an emotional connection with viewers, while explaining complex ideas in a simple and succinct manner? These are easy ways to use video in your Communications job.

Special Events

Corporate communications teams can use video to create promotional materials for special events, such as short documentaries or advertisements that help to spread awareness and excitement. Video also can be used to create engaging presentations that can be shared before and during the events, helping to educate and inform attendees. Comms teams can also document events through video, providing a visual record of the event that can be shared with stakeholders long after the event has taken place.

Brand Announcements

Video converts typical brand announcements into dynamic, engaging, high-impact content through short explainer videos or animations. Video announcements are more visually appealing, thanks to imagery and graphics that draw attention to the message. Communications teams can also use video to help ensure consistency in brand messages across multiple platforms, such as social media and websites.

Content Walkthroughs

Corporate communications teams can use video to improve written product and brand messages by creating short, engaging clips that clearly demonstrate the product’s features and benefits. By keeping the video brief and to the point, the visual content ensures that viewers gain an understanding of the product in an efficient and effective manner, while also making it more interactive and engaging for the viewers.

Internal Communications

Because video creates an impactful and memorable message by visually engaging audiences, videos are also a great tool for internal communications. Videos can be used to highlight successes and achievements, creating a sense of pride and motivation for the team, or to introduce new initiatives, policies, and procedures to the company, helping employees to quickly understand and adapt.

Ready to arm your team to grow through productive, collaborative content creation? Record video online today with OpenReel’s end-to-end video creation software.

Reimagine Remote Video Creation™

Empower teams across the organization with OpenReel’s suite of Remote Video Capture™ and collaboration capabilities.

Enter your email address below and someone from our team will be in touch to discuss the best plan for your needs.