Identify How Video Can Fit into Existing Workflows
Your priority when adopting any new tool should be ensuring that it improves your team’s work-life. Not only will something complicated, time-consuming or otherwise negatively impactful have a detrimental impact on company morale, but the chance of failure increases.
To avoid this, identify key areas where video will fit seamlessly into your team’s existing workflows. Weekly meetings for project updates? That’s a great asynchronous video. Emails to prospects? Video adds a more personalized and engaging touch — even when it’s being sent to hundreds. New feature demo for existing client? Marketing report for the company? The CEO’s morale boosting message to fire up the team at the end of the quarter? Video, video, video.
If a person is already stopping their flow to write an email or hop into a meeting that does not require momentum-building conversations, then they can create a short video in the same amount of time without disturbing their workflow. Think that’s not possible because videos are complicated? That brings us to our next point.