The Growing Popularity of Video Content
Video content continues to dominate the attention economy. In 2023, online video is expected to make up 82.5% of all internet traffic, a staggering figure. This shift is fueled by the rise of social media giants such as YouTube, Instagram, and TikTok, and the widespread use of mobile devices that make it easier to consume video content anytime, anywhere.
Brands who have taken notice of this trend are using video to drive revenue and create meaningful connections with their customers. A report by HubSpot found that 90% of marketers have generated leads with video, and 91% of businesses now use video as a marketing tool.
The visual and auditory elements of video content make it an effective way to convey messages in an engaging and memorable way. For example, product demos can showcase a product’s features and benefits in a way that static images or text cannot. Behind-the-scenes footage can give audiences a glimpse into a brand’s culture and values, helping to build trust and credibility. And customer testimonials can provide social proof that can sway potential customers’ purchasing decisions.