Choose video creation software that works for you
To truly get the most out of your video content strategy, let’s embrace the idea that video creation does not have to be expensive thanks to online video software like OpenReel You can record yourself or your screen in HD using the phone or built-in webcam you already have. Does your tech-wary CEO need extra help for their weekly thought leadership videos? Your marketing team can film them remotely, or you can send a video request link with a teleprompter script or prompts already loaded.
Post-production is equally affordable and easy. With an easy and free online video editor, you can skip traditional post-production or complicated editing programs. Use video you’ve just recorded or upload older footage to the platform and easily trim or split the clips. Then add text and graphics, choose from a range of templates, and click create. The elements are stitched together in a few seconds.
Combined with the shared video library and project management tools mentioned earlier, anyone across your organization can record, create, and share video content. Accordingly, you will be able to repurpose video content as part of as scalable video strategy. You will also save money and time. Plus, that lets you utilize professional video teams for larger content projects, while everyone else is empowered to make day-to-day videos solo.