How to Reuse and Repurpose Your Video Content to Get the Most Out of It

You know that it’s necessary to create high-quality videos that tell your story and connect with your audience. But video can be resource-intensive, making many organizations wary. An effective video strategy means committing money, time, and teams. That’s why it’s important to get as reuse and repurpose video content as much as possible — and save money while making it.

How to Repurpose Videos

Build your video library smartly

Ready to start making videos? Then start by creating a library of evergreen videos that can be used again and again. These could include product demos, helpful tips or tutorials, customer testimonials, video answers to frequently asked questions, or even just simple brand awareness pieces.

When creating a video strategy, arm your organization with both a collaborative video library and video project management tools. Combined, these features will allow anyone across your organization to access and share the videos, expanding the impact and reach of each. With shared management tools, other users besides the initial creator can also utilize clips from the video, and not be limited to just the final video itself. More on why this matters below.


How to Solve Major Video Hurdles

How to Solve Common Challenges of Creating Video

This guide will leave you with a better understanding of how to solve the common challenges of creating video at scale — and why businesses need to embrace video across their organization if they want to stay competitive.

Get more mileage out of existing video content

Did you know that you can get more out of your existing video content simply by repurposing it in different ways? By thinking outside the box and getting creative with your content, you can ensure that your videos are working hard for you and reaching as many people as possible. You may be surprised at just how much mileage you can get out of your existing video content.

  1. Break the longform video content down into smaller clips that can be used as social media posts.
  2. Create a shorter, more concise video for the original publishing platform to tease the longform piece, act as an ad, or simply repurpose the video in a new way.
  3. Adapt the content for different audiences by targeting different platforms. For example, if you created the video for YouTube, you probably have a different audience on Instagram or LinkedIn. Trim, edit, and adapt accordingly.
  4. Create a podcast using the audio from the video content.
  5. Use key talking points from the longer video to make a slideshow or video montage
  6. Create an infographic based on the information in the video. Remember, a video’s transcript can make this process very easy!
  7. Reuse the content for b-roll in other videos.
  8. Repurpose the video and its transcript as a blog post.
  9. Use the content to create a Q&A session.


Creating an Efficient and Productive Workflow: the Benefits of Centralizing Content Creation​

Centralized content creation helps your team to minimize errors, achieve effective brand growth, and improve productivity.

Choose video creation software that works for you

To truly get the most out of your video content strategy, let’s embrace the idea that video creation does not have to be expensive thanks to online video software like OpenReel You can record yourself or your screen in HD using the phone or built-in webcam you already have. Does your tech-wary CEO need extra help for their weekly thought leadership videos? Your marketing team can film them remotely, or you can send a video request link with a teleprompter script or prompts already loaded.

Post-production is equally affordable and easy. With an easy and free online video editor, you can skip traditional post-production or complicated editing programs. Use video you’ve just recorded or upload older footage to the platform and easily trim or split the clips. Then add text and graphics, choose from a range of templates, and click create. The elements are stitched together in a few seconds.

Combined with the shared video library and project management tools mentioned earlier, anyone across your organization can record, create, and share video content. Accordingly, you will be able to repurpose video content as part of as scalable video strategy. You will also save money and time. Plus, that lets you utilize professional video teams for larger content projects, while everyone else is empowered to make day-to-day videos solo.

Ready to arm your team to grow through productive, collaborative content creation? Record video online today with OpenReel’s end-to-end video creation software.

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