USE CASES
Modern L&D Requires Engaging Video
With OpenReel’s video technology, L&D specialists can increase learning opportunities, while strengthening communication and education.
LEARNING & DEVELOPMENT
Training videos are an excellent medium to further learning & development initiatives. When your purpose as a department is to further the growth and educational opportunities of the internal team, finding new ways to make learning fun and easy while increasing the rate at which employees retain information is key.
Learning & Development teams have long relied on in-person or text-based training. So, why should they redo their own playbook?
People are more engaged by video learning and retain 95% more from watching videos than reading or speaking. In contrast, retention rates for text-only content is around 10%. When you are educating a new customer on how to use your product or training new hires to actually perform their job, it’s crucial they remember what they’re learning.
Pre-recorded, on-demand video can be watched whenever, wherever and at the viewer’s own pace. For L&D functions, that is game-changing. Not only can learners go at their own pace, repeat and rewind missed parts, and stop when they need to regain focus. They can also return to these videos days, weeks, and months later when they need to refresh their memory on the material.
Video removes a ton of the hassle from Learning & Development, primarily in the form of scheduling. Gone are the days of clearing calendars and getting everyone in the same room to educate people on new policies. No need to deal with one-offs requests for reminders on information.
Video is easy to optimize for staff who are distributed or on the go. It’s watchable on mobile devices, can be consumed in small portions, and is available on-demand for variable schedules.
The average attention span is decreasing, and most people consume a lot of video content on their phone during the day anyway, so making sure to break these down into small sections that can be completed a little bit at a time is another great way to ensure they’re eventually completed by employees that might have struggled in a day long or in person training.
USE CASES
Modern L&D Requires Engaging Video
With OpenReel’s video technology, L&D specialists can increase learning opportunities, while strengthening communication and education.
Video can help learning and development teams better support their companies. Video training ensures employees are more knowledgeable, better trained, and have accessible learning materials at their fingertips.
Save money by filming repeat trainings live one time and then reusing that video, rather than using time and resources to do it live over and over again. If your trainings needs some updates each year, just record a new section, trim out the old information, if necessary, and update your old video.
Using video ensures consistency of delivery, which is important when you want every person to receive the exact same message. Nowhere is this more relevant than in establishing a company culture and norms, when you ideally want everyone to receive the same consistent message.
Using training videos for certain aspects of learning and development related to HR can make your life a lot easier. Get the following materials in order annually and distribute them just once:
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Help Your Team Actually Want to Make Video
Making videos should be a team effort. Whether you want more tutorials for customers or a way to eliminate too many meetings, video content can make a difference. These five tips will help your team embrace video content creation.
If your organization has a product that undergoes a lot of changes or updates regularly and not every employee is in a role where they’re a part of those changes, regularly distributing product update videos can help the team feel more connected to what’s happening at the company.
Part of the job in Learning and Development is to make sure industry research and information are brought to the team in a timely manner. Using video resources to distribute this information can bring it to light faster and get everyone on the same page more easily.
If you have employees who fail portions of their training and need remediation, video can mitigate a lot of the expense and hassle involved. Additionally, if it becomes clear during the year that the entire staff needs a training refresher, rather than set that up and plan for it, you can just reissue the video training from before and mandate it as a refresher.
Ready to arm your team to grow through productive, collaborative content creation? Record video online today with OpenReel’s end-to-end video creation software.