Production Agency Digital Bard Uses OpenReel™ to Expand Business with Scalable Video Plans

OpenReel™ has expanded Digital Bard’s toolbox, enabling the agency to offer clients a more affordable way to shoot video campaigns. For new clients who are unsure about video or who do not have the budget for a more traditional shoot, this allows them to test the waters of video marketing — and secures Digital Bard a new client whose business they otherwise would not have signed.

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You need to look at OpenReel. You need to test the technology. You need to look at the resolution. You need to think about how having an expert on the other end of a camera in your smartphone is going to help expand what you can do for your clients and with your clients and how you can bring new clients in because you're offering them a lower price point for them to start that relationship with you. Get your hands on it. Get the demo and see for yourself, because I think this is a real paradigm shift in how video is going to get done.

Whitney Hahn

Managing Partner at Digital Bard

The Company

Digital Bard, an agency specializing in programmatic video campaigns, leverages OpenReel™’s Remote Video Creation™ technology to scale content for their clients. As a marketing agency, Digital Bard knows that incorporating video into email, social and paid ads drives engagement, boosts a brand’s profile and revs up conversions. But producing that much high quality, on-brand video content can be a challenge. Whether a video is 30 seconds or 10 minutes, video production is expensive, complex and often requires a dedicated team. OpenReel’s technology allows Digital Bard to expand their video offerings to more clients by providing lower cost options and gaining access to areas wherein it was previously hard to film.

Digital Bard crafts beautiful, dynamic, influential, and authentic videos for clients marketing attractions, tourism, DMOs, economic development offices, outdoor adventure parks, family entertainment centers, vacation resorts, wildlife parks, agri-tourism, breweries, wineries, museums and theaters. Classic, proven marketing methods are applied with modern video techniques like full HD video, aerial drone footage, and 360 videos. The agency also works seamlessly with agencies and brand managers who need the specialized knowledge and capabilities for video production and online video promotion.

Learn more about how OpenReel™ is working with agencies like Digital Bard to better serve their customers and increase their business.

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