20/20 Magazine Drives First Burst of Revenue, Launches Digital Campaigns with OpenReel-Powered Video
20/20 Magazine, part of Jobson Publishing, utilizes OpenReel™ to remotely film a monthly newsletter giving readers a behind-the-scenes “Peek” at the print issue. Before OpenReel™, the print publication had not filmed video because of the cost limitation of traditional video shoots and the time commitment required to learn editing software. OpenReel’s patented Remote Video Creation™ technology has allowed 20/20 to easily and affordably capture video, which provides a natural link between the publication’s digital presence and its magazine. The “Peek” video has been so successful, 20/20 built email campaigns around it and related content has enabled increased revenue, while driving new marketing ideas.
As the world’s leading optical publication, 20/20 inspires eyecare professionals, advertising clients and eyewear consumers to successfully brave the exciting and ever-changing scenario of eyewear and sunwear. Number one in readership, 20/20 reaches a circulation of 50,000 subscribers and now countless consumer followers via Facebook, Twitter, Instagram, Pinterest and 2020mag mobile apps. With 40 years of optical expertise, 20/20 continues to establish itself as an invaluable source in delivering the best in fashion trending, branding, style, lenses and technology, product news and continuing education with a unique and personalized delivery. In a powerful blend of print, digital and social media, 20/20 energizes the optical arena with bold images, striking eyewear and an up-to-the minute editorial point of view.
Learn more about how OpenReel™ is working with customers like 20/20 Magazine to conquer their video goals.